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Is Your Company VC Fundable?
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Is Your Company VC Fundable?

A complete guide to the rules of VC

Susan Hyttinen and Elmo Pakkanen
Soaked, 2022
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Editorial Rating

9

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Recommendation

The global venture capital (VC) market continues to boom, and so entrepreneurs often believe that VC firms will readily fund their idea, product or service. The reality, though, is that securing funding is difficult, and many companies miss out on capital because their founders do not understand the fundamentals of VC. In this comprehensive, accessible primer, consultants Susan Hyttinen and Elmo Pakkanen discuss the VC essentials that start-ups need to know to become viable investments. Entrepreneurs, start-up executives and investors will discover valuable insights in this informative report.

Take-Aways

  • Venture capital (VC) firms seek out early-stage companies with the potential for high returns.
  • The VC model depends on a few companies delivering outsized results, because many businesses fail and investments are lost.
  • VC firms look for “unicorns” and identify candidates based on people, product and market.

About the Authors

Susan Hyttinen and Elmo Pakkanen are professionals at Soaked by Slush.

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