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Jeffrey Gitomer's Little Red Book of Selling
Book

Jeffrey Gitomer's Little Red Book of Selling

12.5 Principles of Sales Greatness: How to make sales forever

Bard Press, 2004 更多详情

自动生成的音频
自动生成的音频

Editorial Rating

6

Qualities

  • Controversial
  • Comprehensive
  • Applicable

Recommendation

In 1966, Mao Tse-Tung published The Little Red Book of his quotations. Sales whiz Jeffrey Gitomer now offers its namesake: the Little Red Book of Selling. Like Mao's book of political orientation, Gitomer recommends that you read his book of sales instruction over and over. And yet, most of its urgings may not need so many repetitions, since they are familiar and not hard to understand: "Work hard!" "Be prepared!" "Kick yourself in the duff" (only, he doesn't say "duff"). Gitomer fans can be assured that this accessible bestseller reinforces his basic productive teachings about assertive selling attitudes and strategic preparedness, though it sometimes feeds a little too much into his star "guru" image. For instance, maybe it wasn't necessary to attribute pop-up quotes to him in his own book. getAbstract finds that Gitomer couches real scattered gems of sales wisdom in just enough jazzy layouts, snappy aphorisms, savvy and silly suggestions, big-type quotations, startling vulgarisms, humorous asides, quaint cartoons, red headlines, gold bullet points and free-wheeling commands to keep even the most distractible sales student alert.

Take-Aways

  • No one likes being sold, but everyone loves to buy.
  • You must feel passionate about your product or service to sell it.
  • If you cannot conquer the fear of rejection, you have no business in sales.

About the Author

Jeffrey Gitomer is a best-selling author, columnist, sales trainer and business coach. His other books include The Sales Bible and The Little Gold Book of Yes! Attitude.


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