Cambridge Business Association
Keeping the Passion in Your People
Video

Keeping the Passion in Your People

Lyn Heward
WOBI, 2012
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Editorial Rating

8

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  • Applicable

Recommendation

The beauty and inventiveness of performances by Cirque du Soleil spellbind their audiences. In this video lecture, Cirque’s former president of creative content, Lyn Heward, shares some of the secrets behind its boundless imagination. She teaches how to flex your creative muscles, use your senses, embrace the unknown and strive to reach new heights. getAbstract recommends this smart, inspiring talk to those who want to create their own magic.

Summary

Fresh, innovative thinking is always within reach. All people possess a “wellspring of creativity,” though many don’t know how to tap into it. “Seven doors” provide a way:

  1. Develop “great expectations” – Use your “creative antennae” to detect new possibilities, including undiscovered dreams and desires. Practice making creative choices each day. When meeting someone for the first time, choose how to lead the conversation. When walking into a room, consider decorating possibilities. Creativity, much like athleticism, grows stronger with practice over time.
  2. Yield to your senses...

About the Speaker

Lyn Heward is the former president and chief operating officer of Cirque du Soleil’s Creative Content Division. She co-wrote the book Cirque du Soleil: The Spark.

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