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Landing Page Optimization
Book

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

Sybex, 2008 más...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan – but don’t expect overnight, quick solutions. Landing page optimization – a process of diagnosing, tuning and testing – is detail work. Although Ash refers often to his own Web page “tuning” firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site’s design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site’s landing pages can rely on this precise, detailed and knowledgeable manual.

Take-Aways

  • Your landing pages are the first ones visitors encounter on your Web site.
  • Page performance data – where visitors come from, how long they stay, if they return and how much they buy – indicates which landing page changes you need.
  • The purpose of your online marketing is to acquire, convert and retain customers.

About the Author

Tim Ash, who leads SiteTuners, speaks often at Internet marketing conferences.


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