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Lead with We

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Lead with We

The Business Revolution That Will Save Our Future

BenBella,

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Business must embrace a leadership role to face today’s overwhelming issues.

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Editorial Rating

9

Qualities

  • Bold
  • Concrete Examples
  • Inspiring

Recommendation

Across the planet, things seem to be going badly and getting worse. People tend to believe business is part of the problem, not part of the solution. While some businesses and business leaders are partly responsible for elements of the world’s worrisome state, other businesses and their leaders are embracing leadership roles and striving to be proactive. Strategic consultant Simon Mainwaring, CEO of We First, identifies some top global firms and business leaders who are coming together to address the world’s thorniest problems. He details the components of this global collaborative effort in his Wall Street Journal bestseller.

Summary

Global firms must come together to help solve the world’s major problems.

Ecological destruction. Environmental degradation. Poverty. Food insecurity. War. The world is in big trouble, and many people blame the commercial sector and, in a larger sense, capitalism, for its sad state. 

Given that life on Earth seems to be deteriorating on many fronts, now is the time for individual companies to collaborate – to invest money, time and energy – to reengineer the business world, and capitalism, in particular. Clearly, repurposing the powerful forces that make capitalism the driver of much of the world’s economy is a tremendous challenge.

So, how can individual firms play a part? First, they must keep successfully practicing the basics of good business: Attracting talent, being fiscally responsible and acting according to sound moral principles. And, it goes without saying, they must remain profitable while contributing to the world’s betterment. This is a daunting challenge, even for firms that want to accept responsibility and do the right things.

One tactic is to embrace a new, comprehensive...

About the Author

Forbes “Purpose at Work” columnist Simon Mainwaring is the founder and CEO of We First and host of the Lead with We podcast. He also wrote the New York Times bestseller We First: How Brands and Consumers Use Social Media to Build a Better World.

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