Tesco
Luxury Outlook 2022
Report

Luxury Outlook 2022

Advancing as a Responsible Pioneer: Rarity, Sustainability, Exclusivity, New Experiences, and New Territories

Joël Hazan, Sarah Willersdorf, Filippo Bianchi and Benjamin Fassenot
Boston Consulting Group, 2022
Get the Report

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Eye Opening
  • Visionary
  • Concrete Examples

Recommendation

Luxury brands will face unprecedented challenges over the coming decades: limited resources, fierce competition attracting artisan talent, geopolitical issues when expanding to far-flung markets, and let’s not forget the challenge of differentiating luxury from second-rate brands on the digital marketplace. This special report from the Boston Consulting Group offers a thorough analysis of those challenges along with some tips for overcoming them.

Take-Aways

  • The luxury product industry must overcome the twin threats of limited resources and limited artisans.
  • Innovation will help the luxury industry overcome resource challenges, and educational and training opportunities will help the industry attract and retain talent. 
  • When entering foreign markets, make small changes to appeal to locals, and when entering digital markets, differentiate your brand from cheaper alternatives.

About the Authors

The Boston Consulting Group is a global management consulting firm with offices in 50 countries throughout the world. It was founded in 1963.

Comment on this summary or 开始讨论