Making Agile Work in Marketing

Make agile processes work for you – don’t obsess over doing everything by the book.

While agile marketing pods can help companies boost efficiency and collaborative decision-making, organizations often struggle to implement agile solutions, due to cumbersome, hierarchical marketing structures. To make the switch to agile pods more seamless at your organization, it’s better to adopt streamlined agile-inspired solutions that work for you than stick too rigorously to specific agile processes and ceremonies that will likely overwhelm people. It’s OK, for example, to allocate three weeks for a sprint, allowing team members to manage progress at their own pace, creating time frames that slightly differ from official agile ones. Likewise, there’s no need to overschedule meetings simply because you’re trying to mirror agile processes. Consider consolidating agile pods with similar themes to reduce the number of meetings, switching meeting discussions to platforms such as Teams and Slack when possible. When you do set meetings, set your desired outcome beforehand, ensuring all team...