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Mind + Machine
Book

Mind + Machine

A Decision Model for Optimizing and Implementing Analytics

Wiley, 2016 更多详情


Editorial Rating

8

Qualities

  • Applicable
  • Eye Opening
  • Overview

Recommendation

Evaluserve CEO Marc Vollenweider knows his analytics, and large stretches of his guidebook offer focused, applicable advice. The list of analytics-related fallacies in Part I alone can save organizations plenty of money, and the methodology he explains in Part III can make implementing analytics sensible and functional. However, because Vollenweider is so experienced in analytics, he moves quickly, and so his work may challenge those who are new to the field. That issue aside, getAbstract recommends his guidance to anyone interested in analytics, big data or knowledge management.

Take-Aways

  • Incorrect beliefs about analytics and big data are pervasive.
  • Imagine a pyramid of data: Start with raw data on the lowest level, and rise through more valuable levels of insight and knowledge.
  • The data processing “ring of knowledge” goes from gathering raw data to analyzing it to create knowledge, and then beginning again.

About the Author

Marc Vollenweider is co-founder and CEO of Evaluserve, a company that specializes in analytics and data management.


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    T. C. 6 years ago
    Touches on good key topics and is good reading on tools and rick management.
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    P. C. 7 years ago
    Touches on key topics such as human rationality, tools and risk management without deep diving and losing focus. Could've structured more clearly: trends, why outsourcing becomes favored with this approach. Good reading. From 0 to 10, as far as satisfying my expectations, I give it a 7.5.

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