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Monitoring, Surveillance, Sousveillance
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Monitoring, Surveillance, Sousveillance

Elizabeth Churchill
Ignite Talks PBC, 2017
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Editorial Rating

8

Qualities

  • Eye Opening
  • Overview

Recommendation

Given all the hype surrounding big data, Elizabeth Churchill’s admission that organizations compulsively and even carelessly gather data is refreshing. Churchill, a director of user experience at Google, addresses the most pressing issues about data gathering and surveillance, and she implores her audience to question data-collection processes. Though Churchill’s shrewd talk raises more questions than it answers, getAbstract believes her insights may prompt fruitful discourse among consumers and data scientists alike.

Take-Aways

  • Many people view data collection as a form of surveillance, but it is much less purposeful. Companies often lack clear goals for the data they collect.
  • Companies and governments don’t tell consumers why they gather their data, which makes consumers anxious and builds an atmosphere of distrust.
  • As the field of data science evolves, the practice of “sousveillance,” or scrutinizing the data collectors, will become more prevalent.

About the Speaker

Psychologist Elizabeth Churchill is a director of user experience at Google.

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