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Neuroscience for Coaches
Book

Neuroscience for Coaches

How to Use the Latest Insights for the Benefit of Your Clients

Amy Brann
Kogan Page, 2017

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Editorial Rating

8

Qualities

  • Scientific
  • Applicable
  • For Beginners

Recommendation

Author and coach Amy Brann explains insights from neuroscience that can help coaches understand how to guide their clients more effectively. Brann outlines her strategies, defines essential vocabulary and offers a lot of new information. While other books may go deeper into neuroscience or offer a more methodical review of contemporary studies, Brann’s approach is notably utilitarian. She emphasizes what you can do now to think smarter. 

Take-Aways

  • Coaching helps people transform themselves and reach their goals.
  • New advances in neuroscience can assist coaches in helping people.
  • Different areas of the brain engage in different functions.   

About the Author

Consultant and frequent public speaker Amy Brann wrote Engaged and Make Your Brain Work. She has worked worldwide and is an experienced coach with the UK firm Synaptic Potential.

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