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Optimize For Both Social and Business Value

Winning the ’20s

David Young, Wendy Woods and Martin Reeves

Boston Consulting Group, 2019

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If you entered the business world 30 or even 20 years ago, chances are that profitability was your highest – or perhaps only – priority. Things have changed, as consumers, investors, employees and all other stakeholders now demand that companies make a positive impact on society. And the staggering impact of social media means that you can’t just create a highly-visible illusion of social responsibility that’s low on substance. You’ve got to actually deliver the goods. This Boston Consulting Group Henderson Institute report will give you some idea of how to provide value in the new roaring, but socially responsible, twenties.

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Companies are increasingly integrating environmental, social and governance considerations into their decision-making and performance metrics.
Companies must be purpose-driven and optimize for social impact and sustainable business model innovation (S-BMI).
Leaders must practice corporate statemanship by solving societal problems rather than trying to block change and continue with business as usual.

About the Authors

David Young, Wendy Woods and Martin Reeves contribute to BCG Henderson Institute, the Boston Consulting Group’s strategy think tank.

Optimize For Both Social and Business Value

Winning the ’20s

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