Planning and Managing Public Relations Campaigns

In a post-Internet world, public relations (PR) departments’ assignments have broadened considerably, British PR expert Anne Gregory writes in this overview. With employees posting their own content to Facebook, Twitter and LinkedIn, an organization’s public relations director no longer fully controls the company’s message. And yet the message matters now more than ever – an organization’s market capitalization can hinge on whether consumers and investors buy its branding and reputational efforts. Gregory walks through the theory and practice of modern-day public relations and presents useful case studies.