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Magnus Penker
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How to Win the Business Game through Creative Destruction
Leaders Press, 2021
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Innovation specialist Magnus Penker offers dos and don’ts for innovating your way out of redundancy.
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Innovation specialist Magnus Penker breaks down why seemingly successful businesses fail while others embrace radical innovation to avoid failure. Penker offers familiar advice: Don’t become complacent, embrace failure and invest in sustainability. But he also believes that listening to customers is a mistake, and that company founders make poor managers. While there is no sure-fire way to thrive in a cutthroat world, Penker offers bold leaders reassurance that survival remains possible.
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About the Author
Author of the book series The Complete Guide to Business Innovation Magnus Penker is the founder and CEO of the Innovation360 Group.
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