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Powering the Innovation Flywheel in the Digital Era
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Powering the Innovation Flywheel in the Digital Era

Charles Gildehaus, David Allred, Euvin Naidoo and Anil Poduturri
Boston Consulting Group, 2021
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Editorial Rating

7

Qualities

  • Innovative
  • Overview
  • Concrete Examples

Recommendation

The flywheel approach is driving innovation velocity at thriving companies like Tesla, Slack and Square, and galvanizing transformation at established nondigital enterprises such as Starbucks and UPS. For companies in any sector and at any level of digital maturity, this approach promises to drive ever-increasing customer engagement and innovation. To explain the power and inner workings of the flywheel approach, Boston Consulting Group offers a practical white paper. 

Take-Aways

  • The flywheel approach links customer engagement, data gathering and innovation to drive value generation.
  • Four steps, in a continuous cycle, make up the innovation flywheel.
  • The primary enabler of the flywheel approach is specific actions by leadership.

About the Authors

Charles Gildehaus and David Allred are co-founders of BCG Digital Ventures and managing directors and partners at BCG. Euvin Naidoo is a senior lecturer of business administration in the accounting and management unit at Harvard Business School. Anil Podduturi is a managing director and partner at BCG and a member of BCG Digital Ventures.

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