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PR Technology, Data and Insights
Book

PR Technology, Data and Insights

Igniting a Positive Return on Your Communications Investment

Kogan Page, 2021 more...


Editorial Rating

7

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

PR isn’t an art; it’s a science, argues Mark Weiner. Weiner demonstrates why and how effective PR teams root their strategies and messaging in the science of data. Fewer than 10% of PR campaigns, he reveals, can demonstrate they delivered quantifiable returns on investment (ROI). Weiner urges PR professionals to leverage the power of data and technology and guides you from objective setting to insight gathering, while encouraging PR professionals to embrace continuous improvement.

Take-Aways

  • PR professionals must embrace high standards and quantify the impact of their campaigns.
  • PR technology bolsters engagement and communication.
  • Communicate with corporate leaders in their preferred language – data.

About the Author

Mark Weiner is chief insights officer at the international research-driven consulting firm, Cognito. 


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