Product-Led Onboarding

Improving user onboarding requires understanding what it is – and why it’s key to corporate growth.

When a person sees value in a product, it lights a flame that an energetic onboarding experience can fan into something lifelong. User onboarding is more than the first point of interaction with a product; it extends back to the “acquisition step,” when a product communicates its positioning and perceived value.

Onboarding doesn’t end when customers pay for a product but instead when it’s clear they intend to stay with the product.

Facilitating users’ perception, experience and adoption of a product’s value helps with long-term retention, revenue and profitability.

The milestones of onboarding success occur when a user first visualizes a product in the context of their situation, when they first experience a product’s value, and when they adopt the product as a necessary part of their life.

Retention increases a customer’s lifetime value and is significant for growing revenue.

Companies that provide a stimulating learning environment, nurture users’ growth and development, and always treat them with care, will create ...