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Publishers and Platforms: Evolving Journalism’s Business Models
Podcast

Publishers and Platforms: Evolving Journalism’s Business Models

The Let's Talk About the Internet Series

Facebook, 2022

自动生成的音频
自动生成的音频

Editorial Rating

8

Qualities

  • Analytical
  • Eye Opening
  • Insider's Take

Recommendation

In the past, news organizations relied on ad revenue for financial stability and growth. Today, as journalism’s digital transformation continues, news outlets must find other, more flexible, and more online models. These financial structures rely less on advertising and more on audience engagement and social media outreach. The Canadian online environmental report, The Narwhal, operates successfully with a subscription model. Its co-founder, Emma Gilchrist, talked to Mohit Rajhans, host of the Let’s Talk About the Internet podcast, about the changing face of journalism.

Take-Aways

  • New models for journalism include niche news sites.
  • The Narwhal and other smaller online outlets don’t follow the rules of traditional news.
  • The Narwhal can report on local stories that bigger outlets ignore.

About the Podcast

Mohit Rajhans hosts the Let's Talk About the Internet podcast. Journalist Emma Gilchrist is co-founder of The Narwhal.


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