Rare Breed

Diverging from conventional wisdom is often seen as counterintuitive to success, but it can be your greatest asset.

To get ahead, so the conventional wisdom goes, play by the rules. But, as the authors learned when they dropped out of school to launch an innovative branding agency, saying no to the status quo – while incredibly difficult – can pay outsized dividends. The very aspects others label as your weaknesses may prove to be your prime strengths – when you leverage them properly. Rather than making excuses for your true self, embrace your “Rare Breed” gifts as your calling card – in business and in life.

Rare Breeds exhibit one or more of seven qualities – traits others may regard as shortcomings you can use to your advantage. Each of these traits has a positive and a negative side. Stay aware of these dualities and proactively avoid allowing darker impulses to sabotage your success.

“Rebel” Rare Breeds innovate by pushing the boundaries of the possible.

Rebels break the rules and act as champions for those unable to speak for or help themselves. At the same time, rebels without a cause can ...