Reality Check

PricewaterhouseCoopers executive Jeremy Dalton provides a necessary guide to the fast-growing yet still mysterious world of extended-reality technologies (XR). He addresses the history and development of virtual reality (VR), augmented reality (AR), their continued attraction to investors, and their growing utility in business. Dalton crucially explains how and when to use each. Dalton does pursue less relevant tangents, such as when he takes several pages to explain the new technology user adoption cycle. But his business case studies and thorough discussion of the pros and cons of VR/AR, including costs, will guide leaders, consumers and technologists in maximizing these incredible new tools.