Red Thread Thinking

“Red Thread Thinking”

Millions of people fiddle with things to make them better. But few people innovate successfully for the marketplace by applying their modifications, variations and new ideas to make money. Creativity alone is never enough. Innovation means taking an idea to the testing ground of consumer demand. The five strands of Red Thread Thinking can determine the difference between commercially “viable” innovations and “creative ideas” that don’t go anywhere.

Creativity, a necessary component of innovation, gets people’s attention. Practical innovation goes further, connecting an item’s multiple qualities to serve consumers. Useful inventions make work easier, cheaper or more effective. Innovation gets people to buy a new product and is essential for success in today’s market. The good news is that everyone can innovate, improve existing designs and transform ideas into attractive products. Red Thread Thinking offers five simple techniques that help you “weave” distinct ideas together easily, methodically and regularly to achieve successful innovation.

Red Thread 1: Understand Innovation

Today’s aspiring innovators have an advantage over their...