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Designer and thinker Kevin Bethune mixes autobiography with career guidance and management wisdom in this unique take on the burgeoning design profession. Bethune’s advice on how firms should organize design teams and how designers should approach their work – based on decades of his own experience and success – applies to any firm and all rising designers. Brimming with insights and inspiration, the volume offers arguments for social justice, musings on the future of design and tips for aspiring designers – an abundance that may feel like too much for one volume.
Take-Aways
About the Authors
Kevin Bethune is the founder and chief creative officer of dreams • design + life, a think tank that takes a human-centered approach to design and innovation.
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