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Reinventing the Organization
A review of

Reinventing the Organization

How Companies Can Deliver Radically Greater Value in Fast-Changing Markets

Dave Ulrich and Arthur K. Yeung • Harvard Business Review Press • 2019

Embrace Agility

by David Meyer

Development gurus Dave Ulrich and Arthur Yeung detail how to become leaner, smarter and faster to embrace the future. 

Development expert and prolific author Dave Ulrich teaches at the Ross School of Business, University of Michigan, and also leads RBL Group, a management consulting firm. Arthur Yeung leads innovation and leader development at Tencent Group in China. 

Ulrich and Yeung implore business leaders to make their firms faster, agile and more adaptive. They invoke the specters of Blockbuster and Nokia, which grew complacent and recognized the need for radical change too late. Ulrich and Yeung offer tangible solutions for software and product development methodologies. They provide a clear approach to reinventing your firm for modern business, no matter its age, size, location or industry.

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