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Reputation Analytics
Book

Reputation Analytics

Public Opinion for Companies

University of Chicago Press, 2023 更多详情


Editorial Rating

8

Qualities

  • Analytical
  • Scientific
  • For Experts

Recommendation

If you think your good business practices or integrity will protect you from a corporate reputation crisis, think again, says Vanderbilt University chancellor and political scientist Daniel Diermeier. Small actions – even inaction – can cascade into a massive crisis, potentially harming your business for years to come. Diermeier explains how to proactively manage your corporate reputation with a scientific approach that draws heavily on statistical modeling, human psychology and political strategy. Learn from others’ crisis management mistakes while taking steps to protect your company’s future.

Take-Aways

  • Managing your corporate reputation requires thinking like a political strategist.
  • People form specific and general impressions of your brand in six primary ways.
  • Companies face reputational crises when they trigger “moral outrage.”

About the Author

Political scientist Daniel Diermeier is the chancellor of Vanderbilt University and the author of Reputation Rules.


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