Service Magic

Despite the rather strained analogy and the authors’ laborious attempts to make it amusing for 248 pages, this book does offer some genuine magical flashes of customer service insight. You will learn a great deal that is worth knowing. Many of these insights are the kind of pointers on customer service that bear repeating, rereading and remembering. The magic metaphor is a worthy attempt to make them fresh again, and to examine the elements of place, performance and process, step by step. getAbstract.com recommends this book for new magicians, and even for magicians with experience who need to renew their customer service razzle-dazzle. Now, show ’em how you pull that rabbit out of your hat!