Cambridge Business Association
She Made It
Book

She Made It

The Toolkit for Female Founders in the Digital Age

Angelica Malin
Kogan Page, 2021
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Inspiring

Recommendation

Starting your own business can be daunting – especially if you’re a woman looking to enter this predominantly male arena. Women often struggle with low self-confidence and impostor syndrome, which prevent them from realizing their dreams. Angelica Malin, award-winning entrepreneur and founder of About Time Magazine, focuses on the practical steps to take and the mind-set you’ll require to launch and build your own business. She provides useful workbook sections and inspiring interviews with female business founders.

Summary

Before starting your own business, make sure you understand your motivation and purpose.

To build a career you love, know what matters to you. Consider what your ideal workday might look like – do you want flexible working hours and a home office? Or do you want to run a large global company? Identify your passions. They will get you through difficult times and guide your decision-making.

Knowing the purpose of your business is the first step to a successful career you love. Many female founders start businesses because of their experiences with a particular problem or situation. For example, Tania Boler, founder and CEO of Elvie, realized when she had children how much strain the body undergoes during pregnancy and childbirth. She got a team together to develop a product to train the pelvic muscles.

Entrepreneurs need resilience and positivity.

Cultivating the right mind-set is an essential aspect of building a successful business. As an entrepreneur, you need to believe in yourself and your idea. You can learn to be positive. Remind yourself regularly why you are starting your business and what you want to get out of it...

About the Author

Award-winning entrepreneur Angelica Malin is founder and editor-in-chief of About Time Magazine and a regular media contributor on business and entrepreneurship.

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