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Sparking Creativity
Video

Sparking Creativity

WOBI, 2012

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auto-generated audio

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Cirque du Soleil’s shows are so lyrical and whimsical that it would be easy to expect Lyn Heward, Cirque’s director of creation, to be abstract and divorced from the business world. In fact, the opposite is true. Heward presents a well-organized talk and explains how Cirque’s three creative principles apply to any business. Like Cirque du Soleil itself, this brief video is a surprise and a pleasure. getAbstract recommends this talk to anyone interested in systematic creativity, inspiring employees, performance improvement and, of course, Cirque du Soleil.

Take-Aways

  • Business can borrow three creative principles from the world of artistic performance.
  • First, everyone in your business should train to “save the show.” For top performance, employees should support one another and be ready to step in for a colleague.
  • This structure makes an organization flexible: Employees know they will have an opportunity to shine, and you will have a pool of understudies primed for any situation.

About the Speaker

Lyn Heward is the director of creation at Cirque du Soleil.