Cambridge Business Association
Sparking Creativity
Video

Sparking Creativity

Lyn Heward
WOBI, 2012
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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Cirque du Soleil’s shows are so lyrical and whimsical that it would be easy to expect Lyn Heward, Cirque’s director of creation, to be abstract and divorced from the business world. In fact, the opposite is true. Heward presents a well-organized talk and explains how Cirque’s three creative principles apply to any business. Like Cirque du Soleil itself, this brief video is a surprise and a pleasure. getAbstract recommends this talk to anyone interested in systematic creativity, inspiring employees, performance improvement and, of course, Cirque du Soleil.

Summary

The business world requires creative, human solutions to pull itself out of the quagmire in which the financial crisis has placed it. Cirque du Soleil employs three creative principles that you can apply to your organization:

  1. “Save the show” – Cirque du Soleil’s audiences often think Cirque’s shows are flawless, but Cirque’s performers and technicians know better. Each company member is acutely aware of the many errors or imperfections that occur during each show. But spectators don’t notice these faults. That’s because every staffer is responsible for saving the show. All Cirque employees, from ...

About the Speaker

Lyn Heward is the director of creation at Cirque du Soleil.

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