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Speak Like a CEO
Book

Speak Like a CEO

Secrets for Commanding Attention and Getting Results

McGraw-Hill, 2005 更多详情


Editorial Rating

7

Qualities

  • Applicable

Recommendation

As a television news anchor for 20 years, author Suzanne Bates understands the importance of communication. She takes a practical approach to this well-worn field, using examples from her own experience and stories about famous people. Some of her suggestions have appeared elsewhere, so the subhead saying that she is revealing top executives "secrets" may be somewhat of a stretch, but she succeeds in boiling down the information to several series of rules. Then she provides many numbered lists to help you remember the guidelines. getAbstract recommends this book as a good place to start if you are nervous about public speaking or new at making speeches, chairing meetings or standing up in front of a crowd.

Take-Aways

  • Keep speeches lively with anecdotes, humor and interesting facts.
  • Be conversational, use short sentences and avoid jargon.
  • Be concise. Lincoln’s Gettysburg Address was only three minutes long.

About the Author

Suzanne Bates was an award-winning TV anchor for 20 years. She is a member of the Leadership Council of Harvard University’s Center for Business and Government, and an Associated Press News Award winner.


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