Speaking Gen Z: How banks can attract young customers

Generation Z – those born between 1997 and 2012  – is a burgeoning cohort of young consumers disrupting the financial services industry. Though this group relies on digital offerings, a good portion of Gen Z believes brick-and-mortar banks offer a sense of security. Bob Wigley, chair of UK Finance for the World Economic Forum, and Rupal Kantaria, partner at Oliver Wyman, delve into the gen Z mindset – their spending, saving and investing habits – and explain how financial services companies should strategically approach this population. Investors and banking executives will find valuable intelligence in this informative report.