Tesco
Standout Virtual Events
Book

Standout Virtual Events

How to Create an Experience That Your Audience Will Love

David Meerman Scott and Michelle Manafy
David Meerman Scott, 2020

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

This well-structured manual by David Meerman Scott and Michelle Manafy highlights the concerns planners must keep in mind to conduct successful virtual events. They warn that you can’t just repeat your approach to in-person events. They address many actionable aspects and functions, including how to select the technology you will use, the speakers you will invite and ways to maximize your audience. They explain the science of how people build links with one another and guide organizers on using those practices to their benefit in a virtual forum.

Take-Aways

  • Organizations can use virtual events to turn customers into fans.
  • For successful virtual events, jettison your in-person event templates.
  • Virtual events rely on increased speaker-audience engagement and interaction.

About the Authors

David Meerman Scott is a marketing strategist, author and speaker. Michelle Manafy works as the editorial director of DCN, a trade organization.

Comment on this summary or 开始讨论