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How to Build Products That Create Change

Portfolio, 2019 更多详情


Editorial Rating

9

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

Behavioral scientist and entrepreneur Matt Wallaert urges businesses to identify the behavioral outcomes they want from consumers before they design and market products. His behavioral-science-based “Intervention Design Process” (IDP) can help you understand your customers’ motivation, and find and use both promoting and inhibiting pressures to shape their actions. Wallaert uses profanity a good bit, but his message is value-based: If you are doing behavioral work, you must be transparent and ethical.

Take-Aways

  • Use behavioral science to focus your marketing and product design on changing user or customer behavior.
  • The “potential insight” that initiates the “Intervention Design Process” (IDP) identifies a gap between current user behavior and a more desirable alternative.
  • Apply your insights to write a “behavioral statement” to specify the goal you seek.

About the Author

Matt Wallaert, chief behavioral officer at Clover Health, has applied behavioral science to practical problems for start-ups, Fortune 500 companies and a variety of prosocial projects.


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