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Behavioral scientist and entrepreneur Matt Wallaert urges businesses to identify the behavioral outcomes they want from consumers before they design and market products. His behavioral-science-based “Intervention Design Process” (IDP) can help you understand your customers’ motivation, and find and use both promoting and inhibiting pressures to shape their actions. Wallaert uses profanity a good bit, but his message is value-based: If you are doing behavioral work, you must be transparent and ethical.
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About the Author
Matt Wallaert, chief behavioral officer at Clover Health, has applied behavioral science to practical problems for start-ups, Fortune 500 companies and a variety of prosocial projects.
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