Storytelling With Data
Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level
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Raw data itself means little, explains communications industry expert Hans-Wilhelm Eckert. But modern-day oracles know how to interpret data, using it to create powerful narratives that influence human behavior and entire economies. People have been telling stories for millennia, he says; nowadays, they do so with the aid of machines, ushering in complex new opportunities and challenges for storytellers. Gain insights into a range of related topics, such as how to design data visualizations and ways to mitigate bias, while enhancing your understanding of the role Big Data plays in storytelling today.
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About the Author
Hans-Wilhelm Eckert is owner of the consultancy group Momentum Communication and works as a press officer, journalist, consultant, and marketing and investor relations manager.
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