Cambridge Business Association
StoryTraining
Book

StoryTraining

Selecting and Shaping Stories That Connect

Hadiya Nuriddin
ATD, 2018
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Since humans first developed language, the most powerful communication tool was telling stories. It remains true for professional communicators, especially corporate trainers and instructional designers. Hadiya Nuriddin shows corporate educators how to discover, structure and tell stories to capture audiences’ attention. Nuriddin’s versatile, clear manual explains different models of storytelling and how to apply them. Tapping into the foundational principles of story planning, creative writing and film production, Nuriddin includes useful checklists, helpful tips, story timeline diagrams and proven story models to help you become an expert storyteller. This comprehensive presentation will serve corporate trainers, educational facilitators and all those who would like to improve their communication skills.  

Summary

The Power of Storytelling

Telling stories is one of the most effective ways for corporate trainers to connect with their students and the content they want to convey. The purpose of this connection is to help students gain the knowledge to become more productive and to bring about purposeful change. Stories relate experiences. They help students identify with a situation and learn from it.

When author Hadiya Nuriddin was a new corporate trainer and instructional designer, she had to teach a two-day performance-management course at the bank where she worked. She found the prospect intimidating. All the students in her training class had managerial experience; she had none. She worried about how she could give these seasoned managers valuable new information on performance management when she had so little firsthand experience. Nuriddin decided to structure her two-day presentation as a series of case studies. One case study involved a fictional employee named Darla who was difficult, testy and combative. Rather than trying to figure out how to deal with such a cantankerous, unproductive...

About the Author

Hadiya Nuriddin owns Focus Learning Solutions, an organizational learning design and development firm that provides technical and professional development courses.

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