Strategy for the Corporate Level

This overview of corporate strategy has the strengths of a good textbook. It moves through core concepts for developing strategy on the corporate level a step at a time, provides definitions and explains the underlying principles. It lists the issues in different strategic areas and distinguishes between major and minor concerns. Business management researcher Andrew Campbell – writing with fellow Ashridge Business School faculty members Jo Whitehead, Marcus Alexander and Michael Goold – provides context, historical background and tools executives can use to implement and apply the text’s concepts. This methodical approach provides great utility. However, also like most textbooks, the reading is a little dry, even when the concepts prove new and useful. getAbstract recommends this knowledgeable guidebook to anyone seeking a comprehensive overview of corporate strategy, to new leaders and to executives looking to raise their strategic game.