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Sustainable Marketing
Book

Sustainable Marketing

The Industry’s Role in a Sustainable Future

Kogan Page, 2023 更多详情


Editorial Rating

8

Qualities

  • Innovative
  • Bold
  • Inspiring

Recommendation

If you don’t trust marketers to help you find environmentally friendly products, you’re not alone — and your distrust is certainly warranted given marketing’s history of “greenwashing.” But given the climate crisis and current damage to the natural world, marketing is long overdue for a mindset shift, says Eyre in her inspirational, highly informative handbook for marketers in the Anthropocene. It’s time to step up, using your platforms to drive sustainable transformations at your company and educate the public about sustainability. If you work in marketing, you can’t afford to focus only on accruing shareholder profits given the existential threats humanity is facing — start prioritizing “people and the planet” today.

Take-Aways

  • Marketers should be inspiring conversations about sustainability in the age of the Anthropocene.
  • Marketers have a responsibility to educate themselves about sustainability.
  • Marketing is in dire need of transformation, as traditional tools are unaligned with shifting views of capitalism.  

About the Author

Alexis Eyre is the founder of Green Eyre, and a co-founder of both Sustainists Consultants and the Sustainable Marketing Compass.


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