Sustainable Marketing

If you don’t trust marketers to help you find environmentally friendly products, you’re not alone — and your distrust is certainly warranted given marketing’s history of “greenwashing.” But given the climate crisis and current damage to the natural world, marketing is long overdue for a mindset shift, says Eyre in her inspirational, highly informative handbook for marketers in the Anthropocene. It’s time to step up, using your platforms to drive sustainable transformations at your company and educate the public about sustainability. If you work in marketing, you can’t afford to focus only on accruing shareholder profits given the existential threats humanity is facing — start prioritizing “people and the planet” today.