跳过导航
The 60 Second Sale
Book

The 60 Second Sale

The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye

Wiley, 2018 更多详情


Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Concrete Examples

Recommendation

Many salespeople, especially novices, aren’t always sure how to interact with prospects. Many adopt an overly familiar “frat boy” approach. Although they may not yet know much about their prospect’s problems, goals and needs, they ask for major commitments. Unsurprisingly, this seldom works. In this lively, comprehensive manual, sales trainer and coach David V. Lorenzo offers a more effective alternative: “relationship-based sales.” He directs his advice to B2B and B2C salespeople who will garner many useful sales tips from his strategies and recommendations.

Take-Aways

  • In 2003, author David V. Lorenzo won a $50,000 bonus by accomplishing a near-impossible sales victory – thanks to building a relationship.
  • To connect with buyers in 60 seconds, focus on them, listen to their needs and work with them to solve their problems.
  • Help clients achieve their business goals, and they’ll help you achieve your sales goals.

About the Author

David V. Lorenzo founded The Dave Lorenzo Company, which offers sales training, executive coaching, negotiation consulting and an online business leadership academy.


Comment on this summary or 开始讨论

More on this topic

Learners who read this summary also read

Related Channels