Book

The Apple Way

12 Management Lessons from the World`s Most Innovative Company

Jeffrey L. Cruikshank

McGraw-Hill, 2005

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Editorial Rating

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Recommendation

Apple's estimated share of the worldwide personal computer market is only 2%. Why is a company with such a tiny slice of a multibillion-dollar pie so prominent, influential and highly respected? Jeffrey L. Cruikshank's briskly written, informative and entertaining book examines the philosophy and management principles of one of the world's most innovative companies. In an industry known for cutthroat competition, Apple really has none – at least for now. The company, under visionary CEO Steve Jobs, has carved out a unique niche. The mercurial Jobs deserves the lion's share of the credit for bringing equilibrium, profitability and promise to the company since his triumphant return to Apple in 1997. Although Apple is probably inimitable, getAbstract recommends this book to managers who wish to learn how it navigated the heavy seas of business.

Take-Aways

Taking risks is scary but the results can be exhilarating.
Put yourself in your customers' shoes – it's the best place to be.
If you don't lead by example, you're not leading.

About the Author

Jeffrey L. Cruikshank is the author of The Real Estate Game and The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School.

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