The Art of Closing Any Deal

Who Are the Master Closers?

Master sales closers are scholars of the best selling procedures ever devised. The master closer is the King or Queen of Selling, distinguished from other sales people by self-confidence and showmanship. Master closers always have an attack plan, know exactly how to act, and are always in control. No one can out-think or out-maneuver the closer. "The closer can out-mind-manipulate a customer every time." Closers make themselves so comfortable that customers have no choice but to mirror that comfort level and let their guard down. Closers use everything at their disposal in much the same way that actors use props. Closers are so entertaining and make their customers feel so appreciated, that the customers become confident about the closers and therefore confident about the product.

Closers like people and want people to like them too, despite the fact that closers will use every psychological trick they know to get customers to do what they want. The closer is charming, personal, entertaining, personable, and even lovable. You just can’t resist a closer. The closer is also self-motivated, independent, aggressive, and positive. Closers carry...