Cambridge Business Association
The Automation Advantage
Book

The Automation Advantage

Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI

Bhaskar Ghosh, Rajendra Prasad and Gayathri Pallail
McGraw-Hill, 2021
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8

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Recommendation

The goals of automation are shifting. In the past, automation aimed to improve efficiency by replacing human workers with machines that performed tasks faster and more cheaply. In the new era of “intelligent automation,” machines use artificial intelligence (AI) to augment human decision-making, problem-solving, strategizing and creativity. Rather than focusing purely on productivity gains, today’s intelligent automation supports a business’s overall market strategy. This book presents a blueprint for instituting an automation system across your organization.

Summary

A new era of business automation is emerging.

Historically, businesses focused automation initiatives on replacing human labor with machine applications. Their goal was greater efficiency – machines could perform the standardized tasks of an assembly line, for example, more quickly, cheaply and safely than humans could.

In recent times, as the focus of the world’s major economies shifted from manufacturing to service industries, automation acquired a new role in knowledge work – tasks once the exclusive domain of human beings. This “intelligent automation” does not replace human workers. It supports and extends human intellectual talents.

The Italian newspaper Il Secolo XIX, for example, integrated artificial-intelligence automation into the work of its journalists and editors. An AI virtual assistant aids journalists by checking grammar and spelling, seeking out potential information sources and analyzing articles for “data consistency.” The Il Secolo XIX journalists don’t regard the virtual assistant as a threat to their jobs. Instead, they say automation makes them better journalists. They save time and uncover...

About the Authors

Bhaskar Ghosh is chief strategy officer at Accenture, where Rajendra Prasad is global automation and intelligent assets lead and Gayathri Pallail is associate director for automation strategy and deployment.

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