![The Biggest Change in Media Since Cable Is Happening Right Now](/summary-img/45932-L62T5DHC.jpg?h=M&b=0)
The Biggest Change in Media Since Cable Is Happening Right Now
Streaming news is going to change the way everything — including politics – gets covered. Why aren’t people more excited?
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News consumers are moving to streaming platforms in droves, as big cable networks such as NBC and Fox race to dominate the new media space. Warner Bros, however, closed CNN+ for not garnering sufficient views. Its executives failed to understand that subscribers matter in streaming, not viewers, as Jack Shafer writes for Politico. In an ad-free, subscriber-based universe, streaming services have more flexibility and can reach out to more niche audiences. As a new technology, streaming is a “steamroller” that will eventually overtake broadcast and cable news. If CNN doesn’t become part of the steamroller soon, it risks becoming “part of the road.”
Take-Aways
About the Author
Jack Shafer is Politico's senior media writer. He also wrote and edited the column “Press Box” for the online magazine Slate.
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