getAbstract Marketing
The China Strategy
Book

The China Strategy

Harnessing the Power of the World's Fastest-Growing Economy

Edward Tse
Basic Books, 2010
Buy book or audiobook

Read or listen offline

Amazon Kindle
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Applicable

Recommendation

Perhaps Frank Sinatra’s familiar refrain needs a slight alteration to reflect the current reality: “If I can make it there, I’ll make it anywhere. It’s up to you”...China, China. No firm can afford to ignore China as a market, manufacturing base or source of competition. Management consultant Edward Tse’s wide-ranging viewpoint (Tse was born in Hong Kong but educated in the US) offers anxious businesspeople clarity and direction. He lucidly describes the forces he thinks will shape China’s future and illustrates how your business can prepare for this transformation. Although the book’s call to action – plan now for an unknown future – may overwhelm some readers, getAbstact recommends this overview of China’s shifting commercial climate to managers considering moving to China, those who are already active there, and those who realize the degree of China’s imminent influence and want to prepare for the turmoil ahead.

Summary

You Ain’t Seen Nothing Yet

The fruits of China’s economic development are obvious – from the imposing skyscrapers in its eastern megacities to its investments on every continent. China’s rapid recovery from the 2008 economic crisis proved its resilience. Although the government’s nearly $600-billion stimulus package played a large role, credit also goes to the entrepreneurial spirit and steely resolve of China’s 1.3 billion citizens. Their attitude is a harbinger of things to come. During the second decade of the 21st century, every aspect of China will change from its 2000-to-2010 status quo: New business leaders will emerge, consumer tastes will shift, and the government will instigate new policies and move in fresh directions. Given that China’s economic expansion will cause disorder and dynamism worldwide, to do business there, your firm must create a “China strategy” – a “long-range developmental plan” for working in a world where China is a central constituent. Four “drivers” will shape the future of China’s economy:

1. “Open China”

China’s consumers are the primary beneficiaries of its “unlocked” economy. The business world now vies for their attention...

About the Author

Management consultant Edward Tse is Booz & Co.’s chairman for Greater China. He has worked for the World Bank, the Asian Development Bank and the Chinese government.

Comment on this summary or 开始讨论