The Elements of Great Public Speaking

The Value of Persuasive Speaking

The next time you are in an audience at a presentation, take a moment to estimate the value of the time of everyone in the room. After the presentation, think about what the speaker actually communicated and how long the speech took, and then decide if the cost of the time was worth it. Usually it is not. Speakers tend to think their value is in the time they spend laboring in front of the crowd; however, the true value is in the content and the manner of delivery. No matter how important the information is, without memorable delivery the content will evaporate and have no effect. Fortunately, you can learn the skills you need to speak persuasively and memorably.

Three key criteria will help you identify the best topic for your presentation. First, you must know the topic deeply. This will give you confidence and ease in front of the audience, and enable you to handle distractions and interruptions. Second, you must care about it. The more you care, the better you will be able to communicate enthusiasm and urgency to your listeners, and the easier it will be for them to care. Third, select a topic you believe needs to be talked about...