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The Emotional Dog and Its Rational Tail
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The Emotional Dog and Its Rational Tail

A Social Intuitionist Approach to Moral Judgment

Jonathan Haidt
American Psychological Association, 2001
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In this groundbreaking article, social psychologist and business professor Jonathan Haidt offers the “social intuitionist model” as an alternative to “rationalist models of moral judgment.” His new model posits that moral judgments usually spring from intuitive perceptions – with reasoning emerging only after the fact. An overview of the history of the rational model, coupled with a four-part analysis of its weaknesses, makes it clear why Haidt’s alternative is plausible. getAbstract recommends Haidt’s perspectives to everyone interested in the subjects of social and moral psychology.

Take-Aways

  • Rationalist approaches in the field of moral psychology assume that moral judgments are the result of an individual’s conscious “reasoning and reflection.”
  • In contrast, the “social intuitionist” approach to moral judgments argues there is strong evidence that people make moral judgments unconsciously and intuitively, based upon a gut-level sense of right or wrong.
  • The social intuitionist model posits that, in most cases, any “moral reasoning” which occurs in connection with moral judgments happens after the fact, for the purpose of supporting an intuitive, emotional moral judgment and creating “the illusion of objective reasoning.”

About the Author

Jonathan Haidt is a social psychologist and professor of ethical leadership at New York University’s Stern School of Business. Haidt’s book The Righteous Mind was a New York Times bestseller.

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