The Gig Is Up
Thrive in the Gig Economy, Where Old Jobs Are Obsolete and Freelancing Is the Future
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Recommendation
As the advantages of full-time employment diminish – with health insurance, pensions and other benefits fading away – freelance work is an increasingly appealing alternative. Gig work can offer relative freedom and steady financial rewards. In this brief how-to, educator Olga Mizrahi shows how to utilize third-party apps like Upwork or Guru to break into the freelance market and build a reputation. She describes how to move from apps to cultivating your personal client base and even hiring a staff. Mizrahi, an instructor at the University of California, Irvine’s Continuing Education program, offers a quick, peppy survey of the issues freelancers face – from acquiring insurance and planning for retirement to managing their time and contending with bad reviews. Her manual is an apt primer for newbies in the gig economy.
Take-Aways
About the Author
Olga Mizrahi is a teacher in the Digital Marketing Program at the University of California, Irvine’s Continuing Education program. She writes the ChunkofChange blog and a column on small business for the Long Beach Post. For help identifying your Unique Value Proposition, download the worksheet available at ChunkofChange.com/gigisup.
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