The Greater Good
Social Entrepreneurship for Everyday People Who Want to Change the World
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Entrepreneur Madeleine Shaw delves into businesses that make social impact their primary goal. She features a culturally diverse array of founders who have launched start-ups of all sizes. In her detailed manual, Shaw offers guidance on finding your social mission, constructing a business plan and attracting investors. She offers a new vision of capitalism that vests in collaboration and relationships.
Take-Aways
About the Author
Madeleine Shaw founded Aisle, a pioneer in reusable menstrual-care products; G Day, a charity that produces rites-of-passage events for tween girls; and Nestworks, a family-friendly co-working space.
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