![The Greatest Sales Deck I’ve Ever Seen](/summary-img/28260-IV7XX87S.jpg?h=M&b=0)
The Greatest Sales Deck I’ve Ever Seen
It’s Zuora’s, and it’s brilliant. Here’s why.
Read or listen offline
Recommendation
Picture this: You’ve got a great product or service for sale, but when it comes time to pitch, you find customers tuning out mid-presentation. Why? Marketing consultant Andy Raskin knows the answer. Raskin uses a sales presentation from software firm Zuora to explain the five main elements that make up a winning sales pitch, and shows why Zuora’s commitment to an “epic” narrative structure so perfectly exemplifies this winning approach. getAbstract recommends Raskin’s strategy to business owners, marketers and sales personnel looking for a more effective sales narrative.
Take-Aways
About the Author
Andy Raskin helps CEOs, marketers and sales teams tell clearer, more effective stories. He has served as chief marketing officer for companies backed by Andreessen Horowitz and other top venture investors.
Comment on this summary or 开始讨论