The Greatest Sales Stories Ever Told

One of Robert Shook’s first bits of wisdom for salespeople is that enthusiasm is contagious. He proves this in his latest book, which crackles with his own palpable excitement for the topic of sales and the anecdotes that he’s compiled to illustrate his points. He peppers his introductions with slang and cliches. Oddly, this is a plus, making the writing honest, human and real. The book is simply and concisely organized. Shook wants to entertain as well as inform his audience. getabstract recommends this book to those who are in sales, those who supervise salespeople, and those who love good business war stories.