The Holistic Guide To Cold-Calling

Cold calling can be a real moneymaker.

Many salespeople think cold calling is a painful experience to avoid at all costs. However, handled correctly, cold calling can be an enjoyable and profitable experience. Becoming a cold-calling expert transforms your prospect list into a valuable, profitable database.

Cold calling doesn’t have to be unpleasant. In its most basic form, cold calling is nothing more than striking up a good conversation. Effective cold calling requires being well prepared and taking these steps:

• Define your business succinctly and characterize what makes it special.
• Describe your business in one or two sentences you’ve honed for the phone. Prepare to quickly communicate the core of your company or your brand to any prospect.
• Love the phone. To be effective, you should prefer the phone over email and enjoy talking to prospects on the phone.
• Know exactly to whom you must speak at a company to secure new business and how to contact those specific people.
• Have a professional phone manner.
• Prepare the resources...