![The Importance of Being Brave in Marketing](/summary-img/43310-KULKG5S0.jpg?h=M&b=0)
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In 2009, Andrea Brimmer faced a daunting task – re-branding a bank during a painful financial crisis. Rather than play it safe, Brimmer and her team created eye-catching ad campaigns that flew in the face of the staid banking industry. By picking out the pain points of the average bank consumer, and showing how Ally Financial would be different, she was able to create a positive image for Ally at a time when people were particularly unhappy with the banking industry. In this matter-of-fact Google talk, Andrea Brimmer reveals important lessons on how to create memorable ad campaigns.
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About the Speaker
Andrea Brimmer is the chief marketing and public relations officer at Ally Financial.
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